Most recently, Transfer of Wealth (TOW) research is being used in support of more sophisticated donor engagement strategy. Through donor segmentation, new generation TOW research is helping foundations and communities better identify and understand where giveback potential might be the highest. Understanding where wealth is concentrated within a geography is as important as understanding the characteristics and preferences of those households with wealth. By understanding these factors, community foundations or nonprofit organizations can develop an effective campaign through which more donors are engaged within the communities.
Oakwood Hills Park Area is among the wealthiest neighborhoods in Boone County, MO.
Francis Park area is among the wealthiest neighborhoods in St. Louis City, Missouri.
Census block groups closer to the Indiana University Bloomington are among the wealthiest in Monroe County, Indiana.